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I BURIED PAUL
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  Andru J. Reeve, Turn Me On, Dead Man: The Complete Story of the Paul McCartney Death Hoax (Ann Arbor, MI: Popular Culture, Ink., 1994).
It's hard to imagine a more thorough account of the "Paul is dead" rumor than this book. Andru J. Reeve did a great deal of research and conducted interviews with a number of people involved in the rumor. This book is definitely worth searching out.
Buy The Walrus Was Paul from Amazon.com   R. Gary Patterson, The Walrus Was Paul: The Great Beatle Death Clues of 1969 (Nashville, TN: Dowling Press, Inc., 1996).
This book was published in the UK as R. Gary Patterson, The Great Beatle Death Clues (London: Robson Books, 1996).
This book is an interesting analysis of the "Paul is dead" rumor, complete with "The Ultimate Beatle Death Clue Quiz." The book is still in print and I recommend it.
  Paul McCartney Dead: The Great Hoax (New York: Country Wide Publications, 1969).
A magazine published at the height of the "Paul is dead" hysteria, it was designed to take advantage of the public's fascination with the topic. It is, at times, utterly ridiculous, but a great piece of memorabilia nonetheless. Copies of this (and the 1978 reprint edition) occasionally pop up on eBay.
    Donald Allport Bird, Stephen C. Holder, and Diane Sears, "'Walrus Is Greek for Corpse,' Rumor and the Death of Paul McCartney," Journal of Popular Culture, 10 (Summer 1976), pp. 110-121.
  "25 Pieces of Evidence Proving That Paul McCartney Is Dead," in The Book of Rock Lists, pp. 454-456.
  John Neary, "The Magical McCartney Mystery," Life, 67:19 (November 7, 1969), pp. 103-106.
    Barbara Suczek, "The Curious Case of the 'Death' of Paul McCartney," Urban Life and Culture, 1 (April 1972) pp. 61-76.
The first academic analysis of the "Paul is dead" rumor.
  Ralph L. Rosnow and Gary Alan Fine, Rumor and Gossip: The Social Psychology of Hearsay (New York: Elsevier, 1976).
  William Poundstone, "Secret Messages on Records" in Big Secrets (New York: Quill, 1983), pp. 200-213.
Poundstone analyzes several records to determine what, if any, hidden messages were placed on them. Of course, the "Paul is dead" rumor pops up a couple of times in his analyses. This book is about much more than the "Paul is dead" rumor, though. Poundstone ranges over many topics, attempting to "give the inside story on hundreds of secrets of American life." He must have had fun researching the book because it's a lot of fun to read.
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The Rumor That
Paul McCartney Died
in the 1960s
 
 
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